Cosmoprof North America, the expansive B2B beauty trade show event, comes to the Mandalay Bay Convention Center in Las Vegas, July 22 to 24.

Cosmoprof NA Highlights the Beauty of Discovery

The B2B show spans the beauty industry spectrum,and aims to give a boost to emerging beauty brands.

Cosmoprof North America, the expansive business-to-business beauty trade show event, arrives at the Mandalay Bay Convention Center in Las Vegas, July 22 to 24. Always on the lookout for the next big blockbuster beauty phenomenon, the show’s exclusive initiative, the Discover Beauty program, returns for its sixth year of matching leading retailers with emerging beauty brands in 2012.

At CPNA, attendees get a chance to experience one venue with hundreds of beauty products organized by product categories in four distinct pavilions: Cosmetics & Personal Care; Packaging, Contract Manufacturing & Private Label; Wellness & Spa; and Professional Hair, Nails & Tools. With its high international participation, the show provides a global perspective on emerging industry trends.
“This comprehensive platform connects packaging professionals, manufacturers, and design and packaging executives, who come together to explore innovative ideas and packaging opportunities as they pertain to finished goods, secondary packaging, and contract/private label manufacturers,” explains Daniela Ciocan, director of marketing for SoGeCos Americas/Cosmoprof North America.

Beauty Discovered

Companies from all over the world have been handpicked to participate in Discover Beauty, which ensures an exclusive array of cutting-edge brands, says Ciocan. CPNA’s Discover Beauty line-up for 2012 includes: Goldfaden MD, Hevia Skin Science, Layla Cosmetics, Karora Cosmetics, Marula by The Leakey Collection, Niki Saint Pierre Botanical Cosmeceuticals, Recipe for Men and Temptu. These brands receive pre-scheduled meetings with high-profile retailers—although all show visitors are invited to discover the brands.

All Discover Beauty brands are enrolled in the competition for the 2012 Discover Beauty Award, which is awarded to one brand recognized for its creativity in concept, packaging and overall ability to succeed in this competitive retail market. The winner is selected by industry players, beauty editors and participating retailers, and will be announced at a private reception on the evening of Sunday, July 22.

Ciocan points out another exciting recent development of the show. YouBeauty.com—created by Dr. Mehmet Oz and Dr. Michael Roizen in 2011—has partnered with CPNA’s Discover Beauty program to find brands for their ecommerce site, BeautySage.com, which launched this Spring. Three selected Discover Beauty brands will be promoted and carried by BeautySage as a limited time exclusive offering, and the top-selling brand will become a permanent addition to their collection.

“The online commerce segment has shown tremendous growth in the past three years, and it’s expected to increase from $6.9 billion in 2010 to $9.6 billion by 2012, nearly a 40% jump. YouBeauty has managed to create such a unique point of difference in the online beauty landscape in such a short period of time,” explains Ciocan. “By implementing smart strategies and furthermore focusing on providing their audience with the sense of discovering beauty finds, the partnership with YouBeauty and Discover Beauty was very clear to me.”

She adds: “Discover Beauty has solidified its position at the place where retailers find unique brands poised for success, while BeautySage will be mimicking the same philosophy by bringing cutting-edge products to their consumers along with a sense of discovery. This partnership represents perfect synergies.”

Shine a Spotlight

This year, CPNA introduces Spotlights, an initiative within the Discover Beauty program. This intimate exhibit space allows smaller companies that are big on creativity but tight on budget the opportunity to showcase their products at the show. “Every year, CPNA attracts various indie boutique retail store owners, major salon and spa owners and international buyers from more than 100 countries who come to scout and find new resources to launch in their establishments,” says Ciocan.

“The Spotlights program, which houses small artisan labels that are a prime fit for high-end retail stores, boutiques, salons and spas, has a clean, minimal department store-like setting within an open lounge in the Discover Beauty section, inside Pavilion A dedicated to the Cosmetics & Personal Care sector. Brands will showcase their products on small white countertops for all attendees to see.”
More info: www.cosmoprofnorthamerica.com